Preheat oven to 350 degrees. In a medium bowl, combine Dry Ingredients (FlapJacked Pancake mix, sugar, baking soda and chocolate chips.) In another medium bowl, using an electric mixer, combine wet ingredients and mix on medium - high speed for 2 minutes until well blended. Using a spoon or spatula, gently fold in wet and dry ingredients. Spoon mixture into a lightly greased 9x5-inch loaf pan and bake for 45-50 minutes or until a wooden tooth pick inserted in the center comes out clean. Cool on a wire rack for 10 minutes. Serve hot or cooled. ENJOY!